Channel - Do you highlight upcoming events on the YouTube channel banner?

Imagine a potential client visiting your YouTube channel, keen to engage with your content but clueless about the next event you're hosting. You skip a valuable chance to connect with your audience if you don't highlight upcoming events on your banner. It's a great way to show off what you're promoting or hosting!

Why?

• Engagement and connection - A visual and current home page creates anticipation and informs your audience about your next event
• Professionalism - A timely and well-designed banner shows commitment to quality and consistency
• Relevance - It keeps your channel relevant and gives viewers a reason to check out your content

How?

1. As soon as you confirm an event, you should begin the design process. This could mean sending a task to your designers
2. Make sure the banner gets approved by the relevant people
3. Set yourself a reminder to update the banner on the day following the prior event. Note: If your event is next in line, use the new banner as soon as it's ready

❌ Figure: Bad example - This banner could be 10 years old... there is no way to know

✅ Figure: Good example - The people running this channel must be excited, and the audience should be too!